Bezos pulled the phone out his pocket before a crowd of 300 gathered near Seattle.
The $200 Fire Phone is equipped with a 3D-capable screen and an ability to recognize music and TV shows. It has 4.7-inch HD display, a quad-core 2.2GHz processor and 2GB RAM. The phone will be available on July 25 through its exclusive carrier, AT&T. Without a contract, it’s available for $649.