GroupM, Google to launch online shopping festival
Top media buying house GroupM has joined hands with internet giant Google to launch a virtual Diwali shopping and entertainment festival called the Grand Diwali Mela through a dedicated website. They are now in talks to rope in a top e-commerce company to partner the event and provide logistics support, officials of the two firms said.
While GroupM will bring in the brands that will sell their products on the website, Google will help with the technology for the shopping festival that will run for three weeks starting October 1.
The festival site will have all kinds of categories including real estate, automobiles, consumer durables, electronics, FMCG products, music and entertainment. A number of FMCG brands will sample their new food and beverage products through the website.
GroupM has already ideated and created an advertising campaign to promote the Grand Diwali Mela across different media platforms including TV, radio, print, internet and social media. Officials said that if the Diwali festival proves a success, than they will host similar events around other major festivals and occasions.
