Google has competitors in all of tech’s largest companies, but the one former CEO Eric Schmidt is watching the most is Amazon.
Schmidt, who now serves as chairman of Google’s board of directors, said Amazon is his company’s No. 1 rival when it comes to search, thanks to Amazon’s active e-commerce site.
“Many people think our main competition is Bing or Yahoo,” he said during a visit to a Native Instruments, software and hardware company in Berlin. “But, really, our biggest search competitor is Amazon. People don’t think of Amazon as search, but if you are looking for something to buy, you are more often than not looking for it on Amazon.”
A run to win is brewing between the two web giants Google and Amazon for acquiring the online shopping markets.
With all respect, Google is the king of search; but when it comes to purchase, Google is not the first priority for the users, and fairly Amazon is the first thought that comes in mind. Amazon not only provides product search in a quicker way; it plays the vital part of delivering too, grocery delivery is a newest fashion in this context. Thus, Google’s ability for product search is getting diminished.