National Payments Corporation of India (NPCI)’s domestic card payment scheme RuPay is getting more adoption from online merchants: It has tied-up with Amazon and Jet Airways, enabling RuPay debit card holders to make online transactions on the respective sites.
RuPay debit cards that are acceptable at all ATMs and 9.8 lakh point of sales (PoS) terminal in the country can now be used to shop best deals on Amazon and book air tickets on Jet Airways, the National Payment Corporation, which issues the RuPay cards said in a statement on Thursday.
“Acceptance on Amazon is a breakthrough for us. We are glad to offer a wider horizon to our cardholders to transact online. Also, our integration with Jet Airways will definitely benefit our cardholders,” NPCI managing director AP Hota said.
RuPay’s e-commerce solution was launched by NPCI in June last year, enabling users to make online reservations, booking, ticketing, shopping, and utility bill payments among others. The company had partnered with the US-based online payment service provider Acculynk, which was responsible for providing authentication for all its online transactions.
NPCI MD & CEO AP Hota claims that over 15,000 merchants have adopted RuPay until now and around 30 million RuPay cards have been issued in the country as of now. He mentioned that these cards are also enabled at all ATMs and 9.8 Lakhs POS terminals across the country.
According to online industry body IAMAI, travel has emerged out as the most transacted segment in the online space accounting for 60 percent of online payments. The value of online payments for travel industry stood at 50,000 crore in FY13.