Following an earlier announcement of the change, Google has begun banning pornographic ads from its search engine. As of Monday, the company now blocks explicit content from AdWords, the Google ad units that appear above users’ search results and across the Web, according to CNBC. Google now no longer accepts ads that promote “graphic sexual acts with intent to arouse.”

Google first announced the change to its advertising policy back in March. The new policy affects all countries. The company also bans ads promoting underage and non-consensual sexual content, as well prostitution and escort services. However, Google does allow ads for strip clubs and what it terms “adult and sexual dating sites.” The changes will not affect the organic results users see when conducting Google searches.

The search giant has made several moves recently to limit the amount of explicit content on its services. Earlier this year, the company issued new developer guidelines for the Google Play store that banned apps featuring erotic content.