Online marketplace has launched a new programme to offer parents personalised promotions and product offers for their kids, aged between 0-12 yea

Under the ‘SD Kids’ programme, parents can register on Snapdeal with their child’s name and birth date to receive these offers.

“We will monitor the child’s growth and send out relevant offers, promotions information across various kids’ relevant categories which will change with their age,” Snapdeal AVP (Home) Saurabh Bansal told PTI.

There will be targeted mailers sent to them on a regular basis, he added.

“We will keep track of this change and suggest new products that the parents need for the baby. This will also help new parents, who are at times confused about what products to buy. They can also trust that the quality and price of the products.We are maintaining a database of their birthdays and favourite products. Our target to increase this base to 10,000 by end of this quarter,” Bansal said.