Samsung today released a new attack ad focusing on shortcomings in the iPhone’s battery life. The commercial takes on a humorous, if not whimsical, tone as it shows us a few scenes — which all take place in an airport — of people dealing with the frustrations that accompany owning a device with less than stellar battery life. Towards the end of the commercial, Samsung calls iPhone owners “wall huggers”, borrowing a phrase so elegantly introduced by BlackBerry CEO John Chen a few months ago.
The commercial ends by contrasting the iPhone’s poor battery life against the Samsung Galaxy S5, what with its removable battery and all. Yep, it’s 2014 and we’re still talking about removable batteries.